When I teach my private mentoring clients about the “ideal client” it’s a new concept to them. Basically, an “ideal client” is the person they love to work with the most….
But There’s also the reason WHY people will love to come to you!
People will come to your classes because they are looking for pilates or yoga….
BUT …
And here’s the truth bomb 💣 …
They will STAY WITH YOU, because of YOU!
Therefore it’s just as important to know what your secret sauce is as it is to know who your ideal client is!
One of the most important things about becoming a successful teacher is YOU and what people love about YOU!
Some of you might have heard the term “UNIQUE SELLING POINT” and it’s basically the same thing.
So my clients love that I’m normal, they lve that I laugh at my own jokes and I mess up in class sometimes! They lve that I know their physical limitations and I honour that in a class and make sure that they each have the right exercise for them. They lve that I like to laugh in my classes……
THAT’S WHY I’VE HAD CLIENTS FOR NEARLY 10 YEARS NOW!
I know that I am not everyone’s cup of tea, but there are hundreds of people that will love what I have to offer and those are the people I market to!
So, when you are ready to start your business or perhaps you’ve been teaching for a while already….
WHAT KEEPS YOUR CLIENTS COMING BACK FOR MORE?
If you don’t know ASK them!
Your secret sauce is something you want to actively share with other people to attract the same like-minded people into your classes and it’ll make teaching a million times more enjoyable and fun when you’re with people who “get you”!!
Lots of love!
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